Toms Shoes: How Companies Are Incorporating Sustainable Practices Into Their Brands

Many companies are now opting to engage with sustainable practices. They know that whilst this can help humans give back to the environment to look after our planet, businesses can attract a wide customer base if they are shown to be environmentally aware.

Environmentally friendly techniques have become a huge part of certain companies’ marketing companies, with one of these being Toms. Toms is a popular and widely known shoe brand that loves creating a positive impact on the environment and communities on a global scale.

To find out more about Toms as a sustainable brand and how you can incorporate these actions into your own company, read on for more information.

B Corp Certification

Committed to constructing a more sustainable and inclusive economy, Toms are proud to be B Corp Certified. This means they are legally permitted to consider the effect they have on the environment, customers, workers, and more, with every decision that they make as a company.

An independent body assessed Toms’ practices to grant the company B Corp Certification in 2018, clearly displaying Toms’ efforts in lowering their environmental impact. Within this Certification, Toms is hoping to improve its incredible score further by further reducing waste and energy usage.

Toms is committed as a company to make decisions that benefit workers, customers, and the environment.

Action in Sustainability

Toms is committed as a company to make decisions that benefit workers, customers, and the environment. Carefully choosing eco-friendly materials and means of transportation to get each product to each customer, this company is aware of its impact on the environment from multiple different angles.

The company aims to expand its use of sustainable cotton and its Earthwise range to host a wider range of environmental products rooted in sustainable practices. Within packaging, Toms uses packaging sourced from sustainably managed forests, ensuring that it’s constructed from at least 80% recycled materials.

Within this practice, sustainably managed forests are allowed to continue their protection of wildlife habitats and maintain biodiversity, helping our environment to thrive. This company continues to monitor its carbon footprint and hopes to reduce it even further as the years go by, demonstrating Toms’ commitment to helping the environment as well as helping customers.

All of these acts of sustainability can be seen on Toms’ official website, where customers are able to see what Toms are already doing for our planet and what they aim to do for it in the near future. This will make customers more likely to purchase products from Toms with the clear message that this company is striving towards a cause that is important in the long term.

Toms’ Vision as a Company

Whilst Toms aims to create greater sustainability, it also aims for humanity to thrive. The company strives to provide communities and people with the resources that they really need, investing in three principal issues areas to help lay the foundation for equity.

Therefore, the company uses marketing to promote access to opportunities, mental health, and terminating US gun violence. This gives Toms a positive reputation, showing their brand to be a key action figure in raising change in the environment. With the environment becoming more and more of a concern to people across the globe as time goes on, Toms’ vision and actions set them apart from the competition in the shoe industry.

Grassroots Efforts

Toms also believes in investing in grassroots efforts, knowing that progress can blossom on a grassroots level monitored by those closest to a community’s opportunities and obstacles. By investing in these efforts, this company can support solutions meant to address each individual company’s needs to make them more sustainable in the long run.

Takeaways

The actions of this company can teach you many things as a business person or marketer. With sustainability driving this popular brand forward, you can see that Toms draws in a wider customer base with people who are starting to increasingly care about our planet and its environment.

By working towards a bigger cause, you can inject significance into your brand and make it appeal to the masses. Advertising certainly helps get your message across to the world and can persuade many customers to buy from you over the competition if you give them a proper reason to. It is doable to execute your aims in the right way to drive the whole of your company towards sustainability.

By doing this, not only will you draw in the appeal of more customers and gain more profit, but you will also be doing your bit to make our planet a better place.