SeaTrees: How Companies Today Are Contributing To The Health Of Our Planet

With increasing environmental awareness, both companies and customers alike have had their attention drawn by the devastating impact that problems like climate change, deforestation, and everyday pollution can have on our planet. The enhanced motivation to do what we can to become eco-friendlier has triggered companies like SeaTrees to act directly. This company has particularly driven the idea of bettering the environment forwards in a hope that others may follow. After all, it's also common knowledge that customers love to involve themselves in businesses that care about the effect they have on our world.

SeaTrees’ mission to reduce issues:

The concerning issues of ocean acidification and climate change are being brought more and more into perspective as time progresses, making SeaTrees feel the need to step up as a company to protect our ecosystem. With oceans sequestering huge amounts of carbon dioxide in our global carbon cycle, it’s vital that they are protected in order to further protect our environment. Knowing that scientists and social entrepreneurs possess the knowledge of regenerating our ecosystems but lack the recognition and funding to act, SeaTrees aim to enhance connections between brands and people. The organization’s principal mission is to repair our world’s environment by speeding up its natural healing processes. If this wasn’t enough, SeaTrees also aims to create and provide careers and livelihoods, hiring professionals to further maintain the health of our ecosystems in the future.

SeaTrees enable millions of people to get involved in increasing sustainability and restoring ocean health by giving them the opportunity to donate small contributions.

What approach does this company take?

SeaTrees enable millions of people to get involved in increasing sustainability and restoring ocean health by giving them the opportunity to donate small contributions. Furthermore, this organization allows brands to fund blue carbon projects to increase the extent of change. Both of these actions are enhanced through marketing techniques, with SeaTrees’ social media content being very sharable, accessible, and connective to both customers and others online. Through marketing, the company encourages support of their actions and raises awareness of what good SeaTrees can inject into the world, therefore raising more money for the projects. After all, people often love to know that they are contributing to a good cause – they just need to be made aware of it.

How customers can get involved:

SeaTrees make it incredibly easy for customers to engage with their cause and get involved in sustainable practices. Its easy-to-navigate website allows you to pay for the plantation of mangrove trees, with 100% of the profits going towards the funding of SeaTrees’ ultimate mission to protect and rebuild coastal ecosystems in the local communities of Indonesia and Biak Island.

For every tree that customers contribute to plant, there is an increase in sustainable employment in local communities of Biak Island and Indonesia, protection of threatened species by the creation of habitats, and protection of Biak Island from sea-level rise. SeaTrees help to sequestrate carbon in one of the most effective ways, allowing customers to feel satisfied in their contribution to helping our planet.

The impact this company has had so far:

SeaTrees take pride as a company in the achievement of planting a whopping 1 million trees across six different personal projects. The company also contributed to planting and protecting 6 thousand coral fragments and 200 thousand square feet of kelp. If this wasn’t enough, over 50 endangered species have been protected through this movement, various local communities have been supported, and over a staggering 355 thousand metric tons of carbon dioxide have been sequestered. Clearly, this organization is working tirelessly to reach its sustainability goals through action that is producing visible change. SeaTrees, as a company, continue to strive towards the bettering of ocean health to reduce the threat of climate change and the detrimental impacts that come with this unavoidable problem.

What can you, as a marketer, take away from this?:

Anyone in marketing or business can learn from the sustainable techniques that SeaTrees have employed in their company practices. As mentioned earlier, customers are starting to appreciate companies who focus their vision on making eco-friendlier choices with our environment in mind. Investing in environmental practices throughout the whole of your own company can show your potential customers that you are motivated to make our world a better place, setting you above other companies and injecting a deeper meaning into your brand. You can learn from the idea that marketers are principally responsible for displaying your company as an active and dedicated figure in eco-awareness, persuading clients to pick you over any competition.

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