Cocokind, A Skincare Brand Dedicated To Transparency

There are many aspects of the beauty industry that need to be improved, not the least of which is transparency. It's no secret that several major brands in the industry have had scandals related to the production, composition, and efficacy of their products. And although many brands have stepped up to take responsibility for their actions, consumers have become particularly cautious when selecting their beauty products.

With transparency and trust holding significant sway in the market, brands that emphasize these traits are gaining traction. This is where Cocokind is breaking new ground and revolutionizing the status quo of the industry.

What Does Transparency and Trust Mean in the Beauty Industry?

In the past, beauty brands were only ever expected to advertise what they did. You had products that made your skin more youthful, volumized your hair, got rid of your blemishes, etc. But just how did they achieve this? The short answer is that they didn't.

During this era of beauty, most products were ineffective and sold on the merit of their advertisements alone. This meant brand communication and their ability to persuade consumers were essential and far more important to brands than the effectiveness of their products.

Naturally, the trust consumers had in beauty brands was quite fragile and low. But our understanding of beauty improved around the world, and the effectiveness of certain products became evident. Brands then sought to actively create more effective products based on science and research. Eventually, information and transparency were far more important marketing tools than flashy advertisements.

Today, brands try to foster customer relationships based on transparency, but as they gain that invaluable trust, it becomes far more tempting to break it for financial gain. This has resulted in a few major scandals and many underwhelming products. However, brands like Cocokind are rising up to take consumer trust to a whole new level.

Sustainability is another one of Cocokind's goals, so they have gone the extra mile to review their supply chain and examine the life cycle of their company and products.

Who is Cocokind?

To understand Cocokind, you need to first appreciate the environment in which it was founded. The founder, Priscilla Tsai, grew up with difficult to manage skin, continuously finding products that seemed to underwhelm her expectations.

Tsai was compelled to purchase expensive products for their perceived quality, and yet she still had to dig through product information to find its ingredients. Stuck in this cycle but driven by an entrepreneurial spirit, she decided to change the industry herself. The two major aspects of the beauty industry that she wanted to change was being transparent and informing consumers, as well as creating a more eco-friendly beauty brand.

Cocokind's Transparency Initiatives

When you look at the average beauty product, the first thing you may notice is its marketing materials. This usually takes up much of the packaging, advertising beautiful graphic designs, and the effectiveness of the product.

However, if you would like to know the ingredients and the composition of the product, or even the percentages of the ingredients, it will be very difficult to find at first glance unless you're looking at a Cocokind product.

Cocokind's packaging is truly one of a kind, with an entire side of the box dedicated to showing its ingredients, the purpose of these ingredients, and the quantity of each ingredient. If you look within the box and on the company website, you will learn the importance of these ingredient roles as well. Cocokind focuses on making its product information easily accessible and understandable. They educate their customers on things like hero ingredients, stabilizers, and carriers, creating a dedicated and informed clientele.

Cocokind's Sustainability Initiatives

Sustainability is another one of Cocokind's goals, so they have gone the extra mile to review their supply chain and examine the life cycle of their company and products.

Holding true to their values of transparency, this information is readily available on the packaging of every product. In addition to recognizing their carbon footprints, they are also committed to reducing it and have initiatives on the way to better understand how they can achieve sustainability.

Going Above Industry Standards

Cocokind met the industry a certain way and did not agree with the practices it saw. So, they sought to rectify this and change industry standards themselves. It is brands like this that are revolutionizing the beauty industry, and consumers have shown that they are eager to support them. Cocokind is projected to grow their cult following to a substantial consumer base in the coming years.

Actionable Takeaways

• Transparency is of the utmost importance to beauty consumers.
• Brands that are transparent, accountable, and informative are filling an important void in the market.
• Cocokind is leading the way with revolutionary customer communication and packaging initiatives.