A Profile On Sunbasket

A profile on Sunbasket, and their commitment to variety and providing their customers with countless healthy and sustainable meal options.

Sunbasket currently ranks among the most popular meal kits in the United States serving customers across the country with a wide variety of delicious meals.

Each meal served by Sunbasket is delicately designed by the head chef, and co-founder of the company, Justine Kelly. Consumers laud the careful design of Sunbasket’s meal kits, while enjoying their organic meals at an affordable price. But just how did Sunbasket come to succeed so well in the meal kit sector?

Early Beginnings and Development

Although meal kits are quite popular now, in the early 2010s entrepreneurs were just feeling out the market potential in that area. This is when Sunbasket jumped in to take advantage of this new opportunity.

Launching in 2014 from their San Francisco base, they immediately began researching the market and refining their business model. Starting small with their area and expanding to serve all of the west coast, Sunbasket set out a set of ideals that have guided their development and allowed them to excel in the industry.

Sunbasket offers a wide range of meals for each diet in order to satisfy all of their consumers.

Committing to Variety

One of the perks of Sunbasket is that regardless of your diet or restrictions, you can probably find a meal you can eat from their menu. This is owed in large part to their commitment to variety and providing their customers with countless meal options. Their meals range from lifestyle or weight loss diets, to strict diets for medical and health reasons. This sense of variety allows them to meet the demands of as many people as possible.

Sunbasket offers paleo, vegetarian, gluten-free, low-carb, and pescatarian meals, among many others. Even more importantly, Sunbasket offers a wide range of meals for each diet in order to satisfy all of their consumers.

This differs from meal kit services that opt to focus on a particular demographic of consumers, for example vegans, and resign themselves to missing out on those following other diet plans. Going beyond variety, Sunbasket has also invested a great deal of time and effort into curating meals for those with medical conditions.

Partnering With Foundations

Although many people seek out meal kits because they are affordable chef-made meals and satisfy their strict diets, many more are looking to benefit from their balanced meals. Seeing this opportunity, Sunbasket began to partner with foundations and associations that supported wide-spread medical conditions to see how they may plan meals that helped ease the risk or symptoms of these conditions.

Sunbasket has partnered with the American Diabetes Association to create meal plans that would be easier on their diabetic customers.

They also partnered with the American Heart Association and the American Cancer Society, to create meal plans that were friendly to consumers with these conditions.

All of these efforts helped them garner interest from these consumers, as well as credibility in the eyes of the public. Having formed these partnerships, Sunbasket set their skilled meal planning apart from the competition. Another merit to them in this area is the fact that they are one of the few meal kit companies that are FDA approved as organic, adding to their long list of credentials.

Sustainability Initiatives

While being certified as organic by the FDA is a strong indicator of their commitment to sustainability, as organic foods are widely recognized as less harmful to the environment, Sunbasket has also engaged with other sustainability initiatives. In addition to their organic ingredients, Sunbasket has also listened to the sustainability concerns of their consumers and changed their packaging techniques.

Sunbasket has set a company-wide zero waste packaging goal, as well as invested in more sustainable packaging solutions. Instead of using environmentally unfriendly materials such as insulation, they have begun using recyclable PET fiber.

They have also used ice packs utilizing cotton and water instead of gel packets or dry ice. All ingredient bags are compostable, making them more environmentally friendly than plastic alternatives.

Sunbasket in the Future

Their keen business sense and dedication to their customers has proved to be a successful strategy and Sunbasket benefits from ample investment. As Sunbasket grows, they spread into more areas of the United States and broaden their menu to suit the needs and tastes of each new community they encounter. In the future, Sunbasket is projected to continue to enjoy steady growth.

Actionable Takeaways

The key to successful meal kits is careful consideration to consumer demands.

Sunbasket has seen considerable success owed to their wide variety of meals and accessibility to various diets.

With growing credentials and investment, Sunbasket is set to continue to develop and mature in the coming years.